The internet and radio are providing advertising opportunities in Vietnam , according to Ralf Matthaes, managing director of TNS, a market research company, who spoke on digital media at the seminar.
More than 20 million people in Vietnam use the internet, the 17 th highest usage in the world, he said. That figure is expected to reach 30 million by 2010.
Ralf said that more than 60 percent of urban Vietnamese surf the web at least once a week.
About 100 companies in the country currently advertise through SMS on mobile phones. At least 48 million people own mobile phones in Vietnam , a figure that is expected to double by 2010.
Global revenue from SMS advertising on mobile phones was only 878 million USD last year, but is expected to reach 4.36 billion USD by 2011.
Visitors to social netwoking sites, such as Facebook and MySpace, have grown 34 percent in the past year to 530 million worldwide, Ralf added.
There are 1.3 billion internet users in the world, of which 39 percent are Asian.
Ralf said the internet was a highly underutilised medium in Vietnam with great potential, with only 5 percent of companies using digital marketing.
Online advertising is expected to grow when in-home internet accounts in Vietnam increase from the current 21 percent to 30-35 percent penetration.
The development of social online networks, such as Facebook and MySpace, are also potential sites for advertisers and marketers, he said.
Also discussed at the meeting was the prevention of spam, a pressing concern among businesses, speakers said.
Do Ngoc Duy Trac, a security expert from the Ministry of Information and Communications, said the ministry would issue a decree on spam prevention and protection of business internet users.
The decree will call for strict penalties for violators, including revocation of investment licenses.
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