-- Game Show Bride Bares All, Spawns 85% Traffic Increase to
Playboy.com
-- Summer Movies Drive Internet Users to Entertainment Sites
-- Weekly Internet RatingsThe Internet ratings report for the week ending July 2 from Nielsen//NetRatings, the fastest growing Internet audience measurement service in the industry from Nielsen Media Research, ACNielsen eRatings.com and NetRatings, Inc. (Nasdaq:NTRT), reveals that Playboy.com experienced an 85 percent increase in traffic among at-home users.
Darva Conger, the game show bride from "Who Wants to Marry a Multi-Millionaire," fueled the surge in viewers as the site publicized her "baring all" in this month's issue of Playboy magazine. During this past week, Playboy's online audience grew to more than 419,000 unique visitors as compared to 227,000 the week prior. Nearly 29 percent of Playboy's audience visited the pages featuring Darva.
Summer Movies Drive Internet Users to Entertainment Sites
As the summer movie season swings into high gear, movie-goers are surfing the Web and hitting the entertainment sites to get the latest information on the summer blockbusters. Eonline.com led the pack with a traffic increase of 70 percent among at-home users. Moviefone.com also experienced a dramatic rise in traffic this past week, attracting nearly 901,000 unique visitors as compared to a unique audience of 584,000 the week before.
"There is a lot of money to be made on the Web by sites allowing movie-goers to purchase tickets in advance," said Allen Weiner, vice president of Analytical Services at NetRatings. "MovieFone, an America Online company, does the best job of connecting film fanatics with local show times and enabling them to buy tickets at selected cooperating theaters."
Nielsen//NetRatings Audience Traffic to Entertainment Sites, At-Home
Unique Audience Unique Audience
At-Home At-Home %
Site June 19-25 June 26-July 2 Growth
Eonline.com 582,792 988,578 69.6%
EW.com 229,335 375,902 63.9%
WarnerBros.com 213,797 340,834 59.4%
Moviefone.com 583,820 900,944 54.3%
Entertainment.MSN.com 427,074 642,872 50.5%
Entertaindom.com 127,107 145,927 14.8%
The following set of at-home and at-work information includes: Top
25 Web Properties, Top 10 Internet Advertisers, Top 10 Banner Ads and
Average Web Usage statistics for the week ending July 2, 2000.
Nielsen//NetRatings: Top 25 Web Sites by Property
June 26 - July 2, 2000
Ranking of the Most Visited Web Properties
Top 25 Properties, At-Home
Unique Time Per
Audience Person
Property (000) (hrs:min:sec)
1. AOL Websites 25,679 0:13:18
2. Yahoo! 23,698 0:28:32
3. MSN 17,768 0:21:12
4. Microsoft 14,856 0:05:36
5. Lycos Network 8,627 0:10:30
6. Excite@Home 8,426 0:15:38
7. GO Network 7,293 0:14:43
8. AltaVista 4,939 0:09:05
9. eUniverse Network 4,821 0:09:17
10. Time Warner 4,784 0:08:04
11. NBC Internet 4,670 0:08:02
12. eBay 4,513 0:51:12
13. About.com 3,979 0:07:00
14. Amazon 3,570 0:09:53
15. iWon.com Inc. 3,056 0:27:58
16. Ask Jeeves 3,035 0:06:42
17. LookSmart 2,808 0:04:58
18. EarthLink 2,741 0:12:47
19. The Go2Net Network 2,735 0:05:29
20. American Greetings 2,555 0:07:30
21. Macromedia 2,501 0:09:33
22. Real Networks 2,497 0:04:25
23. Viacom International 2,278 0:11:23
24. CNET Networks 2,272 0:06:29
25. Unicast Communications Corporation 2,170 0:03:11
Top 25 Properties, At-Work
Unique Time Per
Audience Person
Property (000) (hrs:min:sec)
1. Yahoo! 13,155 0:38:41
2. AOL Websites 12,362 0:17:27
3. MSN 10,695 0:28:51
4. Microsoft 9,040 0:08:27
5. Lycos Network 5,344 0:12:36
6. Excite@Home 5,178 0:14:17
7. GO Network 4,939 0:17:22
8. Time Warner 3,450 0:17:16
9. AltaVista 3,344 0:11:49
10. Amazon 3,044 0:10:47
11. eBay 2,789 1:09:10
12. NBC Internet 2,615 0:09:04
13. About.com 2,370 0:06:40
14. iWon.com Inc. 2,336 0:33:18
15. ZDNet 1,972 0:09:24
16. eUniverse Network 1,941 0:07:30
17. CNET Networks 1,920 0:07:09
18. CNN 1,818 0:25:03
19. Weather Channel 1,774 0:09:18
20. Real Networks 1,744 0:04:16
21. Ask Jeeves 1,660 0:05:48
22. The Go2Net 1,611 0:07:54
23. EarthLink 1,522 0:11:59
24. Travelocity 1,492 0:12:38
25. LookSmart 1,474 0:03:35Example: The data indicate that nearly 2.2 million home Internet users visited at least one of the Unicast Communications Corporation-owned sites during the week, and each person spent, on average, a total of 3 minutes and 11 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at work who have access to a non-shared personal computer. A property is defined as a consolidation of multiple domains and URLs owned by a single entity. Reach is a measure of the unduplicated audience that visits a property. The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
June 26 - July 2, 2000
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.
Top 10 Advertisers, At-Home Top 10 Advertisers, At-Work
Impressions Impressions
Advertiser(1) (000) Reach % Advertiser(1) (000) Reach %
1. TRUSTe 492,820 24.5 1. TRUSTe 388,628 32.3
2. AllAdvantage 220,339 4.2 2. 253,207 3.3
3. Microsoft 213,393 34.9 3. Microsoft 136,772 41.3
4. Yahoo! 176,268 26.1 4. GetSmart 116,711 12.5
5. Amazon 123,777 31.4 5. Yahoo! 105,486 30.7
6. Next Card 117,291 24.1 6. Next Card 89,801 32.1
7. Casino On Net 92,562 11.8 7. Amazon 89,549 41.0
8. eBay 87,666 15.0 8. E*TRADE 58,119 13.7
9. America Online 85,885 24.7 9. eBay 57,679 18.9
10. Barnes and Noble 77,027 21.2 10. Datek 57,146 9.8
(1) Impressions reported include house ads, which are ads that run on
an advertiser's own web property.
Example: An estimated 77 million Barnes and Noble ad banners were
completely loaded on at-home users' computers during the surfing week.
These banners were delivered to 21.2 percent or 12.6 million home
Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
June 26 - July 2, 2000
Top Banners, ranked according to reach percentage, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Top 10 Ad Banners Viewed At-Home
Advertiser(2) Reach % Creative
1. Capital One 9.3 How FAST do you want your credit decision?
2. Bonzi Software 7.8 Warning: Your Internet Connection Is Not
Optimized. Download InternetBOOST '99 Now!
3. Crutchfield 7.4 Woofers, tweeters, and amps...Oh my!
Get your chance to win a $1000 shopping
spree from Crutchfield.com!
4. Aria 6.3 Instant Approval -- Instant Savings -- 0%
Intro APR
5. AmeriDebt 5.2 Danger! Bill Problems? We Can Help You
Save $!
6. ClassMates 4.7 Do you know this person? Who could she be?
7. Capital One 4.5 Max Credit Limit $20,000. Fixed APR 9.9%
8. E Term 4.5 Save 50-70% on Term Life Insurance
9. Allstate 4.1 Competitive rates 24 hour claim service
10. Aria 4.1 Instant Approval -- Instant Savings -- 0%
Intro APR
Top 10 Ad Banners Viewed At-Work
Advertiser(2) Reach % Creative
1. Capital One 14.7 How FAST do you want your credit decision?
2. Bonzi Software 12.7 Warning: Your Internet Connection Is Not
Optimized. Download InternetBOOST '99 Now!
3. Aria 10.2 Instant Approval -- Instant Savings -- 0%
Intro APR
4. Allstate 8.6 Competitive rates 24 hour claim service
5. RadioShack 8.1 Experience the RCA Digital Entertainment
Center ONLY @ RadioShack
6. gURL 7.6 it's all in the cards...explore the tarot
at gURL.com!
7. Aria 7.4 Instant Approval -- Instant Savings -- 0%
Intro APR
8. Achieva 7.2 Achieva.com College Prep Services
9. Crutchfield 7.1 Woofers, tweeters, and amps...Oh my!
Get your chance to win a $1000 shopping
spree from Crutchfield.com!
10. E Term 7.1 Save 50-70% on Term Life Insurance
(2) Ad banners that run predominantly on an advertiser's own property
or house ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
June 26 - July 2, 2000
Data below represent activity for the average Internet user during
the designated weekly period.
Current Week % Change Current % Change from
At-Home from Last Week Last Week
Week At-Work
Number of Sessions
per Week 6 0 10 0
Number of Unique
Sites Visited 6 0 12 0
Page Views per Week 224 +1.8 356 -1.7
Page Views per
Surfing Session 38 0 35 0
Time Spent per Week 3: 01: 04 -0.2 5: 24: 09 -2.6
Time Spent during
Surfing Session 0: 30: 57 +0.2 0: 31: 48 -0.5
Duration of a Page
viewed 0: 00: 49 +0.2 0: 00: 55 -0.5
Average Click Rate
for Top Banners 0.32 +18.5 0.22 +46.67
Active Internet
Universe (actually
surfed) 59.5 million -1.4 28.4 million -0.6
Current Internet
Universe Estimate
(had access, but
did not necessarily
go online) 137.6 million +0.1 34.4 million 0About Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 65,000 panel members in the United States. The U.S. panel sample consists of 57,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, in partnership with ACNielsen eRatings.com, Nielsen//NetRatings measures the Internet experiences of over 135,000 people.
The Nielsen//NetRatings service uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings leverages proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries.
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